BFGs: BIG F*CKING GOODRS

With wider frames, longer arms, and bigger lenses than our OGs, these babies are designed to complement and fit runners with larger melons.

SOME PEOPLE HATE WEARING BLACK

They think it's too boring or too funeral-ly. Instead, they pick red, blue, yellow, green, purple - every color in the rainbow. But you know what you get when you combine all those colors? Black! That's right, it's hiding in plain sight! Thanks to our new Hooked On Onyx program, everyone can learn to appreciate wearing black. Then you can proudly say, "Hooked On Onyx worked for me!"